Peg Whisky started off how all other great ideas manifest, by delivering a unique concept that has never been experienced before.
One evening, two brothers were sat enjoying a drink whilst talking about their love for Whisky, when one of them said ‘How amazing would it be if we could bring out our own Whisky for everyone to enjoy’.
‘How exactly would we do that?’ asked the other brother. We both then started laughing at the idea until a few hours later, when one of them said ‘Hold on, what’s stopping us from making this happen? Let’s turn this dream into a reality!’
Cue the light bulb moment: